When viewing a ticket, click the link just above it that says "Link this ticket to an idea."
You'll be prompted to enter the user's feedback and choose the idea you want to link the ticket to. You can search for and select an existing idea OR create a new one.
Once you choose the idea, select the option to link the ticket. You'll see the linked idea displayed and can choose to link to another idea (if the ticket contained more than one feedback item).
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